cornerstone of building

What is cornerstone content and how do you write it?

If a new visitor arrives on your website or blog, what do you want them to read first? Suppose they know nothing at all about what you do, which content will tell them all about your business and why you matter to them? Where do you explain the basic concepts ...
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what is a keyword? it unlocks your customers

Keywords for SEO: What is a keyword and why do they matter?

Keywords are the cornerstone of search engine optimisation (SEO). If you want your website to appear higher in search results, keywords are the answer. That, in turn, means the success of your content marketing strategy hinges on good use of keywords. But what is a keyword, exactly? If you’re completely ...
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better blog writing ideas

5 ways to get content marketing ideas and inspiration for your blog

If you find the hardest part of creating blog content is coming up with ideas, you’ve landed in the right place. By the time you’ve finished reading this your head should be buzzing with content marketing ideas that will keep your calendar full for a while. Your blog content should ...
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How do you define your target audience for your website?

How to define your target audience for your website content (and why you need to)

In order to create content that gets a good reaction from your audience, you first need to know who you’re speaking to. Let’s take a look at how to define your target audience and why it’s so important to do this as part of your targeted content marketing strategy. Why ...
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ensure consistency with content writing

A free brand style guide template for writers? Yes please!

Does your website and blog content represent your company exactly as you want it to? If you feel that your writers just don’t get your brand voice, or you find formatting inconsistencies from one article to the next, this brand style guide template for writers will help get your content ...
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Create blogs using these rules of article writing

7 golden rules of online article writing

There is no fixed formula for writing, but as an article writer and blogger I’ve found there are certain practices that just help me work better. Here I’m going to share my 7 golden rules of online article writing, and I hope they help you get better at writing blog ...
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check for unique content writing

How to check whether your content is unique

When you use a content writing service, you’re paying for unique content writing. But how do you know if that’s what you’re actually getting? It’s not that difficult to take an existing article from a website, switch a few words around, and palm it off as your own work. In ...
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Looking for content writing ideas

58 content writing ideas to shake up your content marketing strategy

Are you tired of churning out blog posts all the time? Struggling for other content writing ideas? Failing miserably with keeping your content marketing strategy fresh? If you’re bored of your website content, chances are your readers are as well. To keep people engaged with your site you need to ...
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Website content writing and copywriting

What’s the difference between a content writer and a copywriter?

If you need some fresh content for your website or blog, want to re-vamp your product descriptions, or are planning some new marketing materials, you might be wondering whether you need to hire a content writer or a copywriter. The good news is that our content writing services cover both ...
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Improve your search rankings on Google

How having a blog can improve your search rankings (a.k.a. content marketing)

If you’ve heard the term ‘content marketing’ used a lot recently but aren’t sure exactly how having a blog can improve your search rankings, you’re in the right place to find out. In this article I’m going to explain what the link is between producing good content and achieving better ...
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Write FAQ page

How to use your FAQ page for SEO as well as sales

Are you guilty of creating an FAQ page and then forgetting about it? If so, you’re not alone. The ‘frequently asked questions’ page is seen as a necessity for many sales websites but is often hurriedly put together and then not given much further thought. Well that needs to change ...
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